The Porsche 911 Sport Classic carries decades of visual and cultural history. The challenge was not to explain that legacy, but to translate it into a contemporary campaign language without losing the character that made the car iconic in the first place.

Developed together with the team at Grabarz & Partner, the campaign combined classic Porsche references with a more contemporary cinematic language through split-screen compositions, archival-inspired details, and visual parallels between past and present.

My contribution focused on art direction during the concept phase in collaboration with copywriter Isabel Gabor and the broader creative team at Grabarz & Partner.