A Tale of Now and Then.
Contemporary heritage storytelling
Contemporary heritage storytelling
SERVICES
SERVICES
Art Direction
Art Direction
CLIENT
CLIENT
PORSCHE
PORSCHE
Agency
Agency
Grabarz&Partner x Grabarz XCT
Grabarz&Partner x Grabarz XCT
CREATIVE TEAM
CREATIVE TEAM
Florian Pack, Isabel Gabor, Frederik Wetze, Ralf Nolting, Tim Lehnebach
Florian Pack, Isabel Gabor, Frederik Wetze, Ralf Nolting, Tim Lehnebach
Director
Director
Paul Wentz
Paul Wentz
Year
Year
2022
2022
PRODUCTION CREDITS +
The Porsche 911 Sport Classic carries decades of visual and cultural history. The challenge was not to explain that legacy, but to translate it into a contemporary campaign language without losing the character that made the car iconic in the first place.
Developed together with the team at Grabarz & Partner, the campaign combined classic Porsche references with a more contemporary cinematic language through split-screen compositions, archival-inspired details, and visual parallels between past and present.
My contribution focused on art direction during the concept phase in collaboration with copywriter Isabel Gabor and the broader creative team at Grabarz & Partner.
The Porsche 911 Sport Classic carries decades of visual and cultural history. The challenge was not to explain that legacy, but to translate it into a contemporary campaign language without losing the character that made the car iconic in the first place.
Developed together with the team at Grabarz & Partner, the campaign combined classic Porsche references with a more contemporary cinematic language through split-screen compositions, archival-inspired details, and visual parallels between past and present.
My contribution focused on art direction during the concept phase in collaboration with copywriter Isabel Gabor and the broader creative team at Grabarz & Partner.
Impact
Impact
The campaign received international recognition across multiple award shows and became part of Porsche’s broader communication around the 911 Sport Classic launch.
The campaign received international recognition across multiple award shows and became part of Porsche’s broader communication around the 911 Sport Classic launch.
Related Links
Related Links