Projects

Grandmother and granddaughter sharing a joyful moment in Fielmann’s hearing care campaign.
Hearing connects.

Human-centered category platform

Grandmother and granddaughter sharing a joyful moment in Fielmann’s hearing care campaign.
Hearing connects.

Human-centered category platform

FC St. Pauli football jersey featuring the ‘No Room for Racism’ message in the congstar anti-racism campaign.
No room for racism.

Brand stance & cultural impact

FC St. Pauli football jersey featuring the ‘No Room for Racism’ message in the congstar anti-racism campaign.
No room for racism.

Brand stance & cultural impact

Young commuter at Berliner Tor station in a social-first campaign for hvv.
And what moves you?

Public brand transformation

Illustrated eye care campaign visual created for Fielmann Eye Check-up services.
Good for you. Your eye check-up.

Brand Side: Preventive care as a brand system

Illustrated eye care campaign visual created for Fielmann Eye Check-up services.
Good for you. Your eye check-up.

Brand Side: Preventive care as a brand system

Illustrated eye care campaign visual created for Fielmann Eye Check-up services.
Good for you. Your eye check-up.

Brand Side: Preventive care as a brand system

Family members reacting to a Christmas surprise in ALDI’s holiday campaign.
Only Christmas feels like this.

Christmas storytelling as a campaign system

Family members reacting to a Christmas surprise in ALDI’s holiday campaign.
Only Christmas feels like this.

Christmas storytelling as a campaign system

IKEA Karlsruhe net huddle campaign activation with a participant jumping into an upside-down bedroom installation inside a large public pyramid structure.
Net huddle. Just go to IKEA.

Local relevance at brand scale

IKEA Karlsruhe net huddle campaign activation with a participant jumping into an upside-down bedroom installation inside a large public pyramid structure.
Net huddle. Just go to IKEA.

Local relevance at brand scale

Happy Meal packaging for the Superbücher campaign featuring collectible children’s books and interactive reading experiences.
Unbeatable: The super books!

Playful learning at massive scale

Happy Meal packaging for the Superbücher campaign featuring collectible children’s books and interactive reading experiences.
Unbeatable: The super books!

Playful learning at massive scale

An award-winning film celebrating the evolution of the Porsche 911. The story connects generations, memories and innovation through a cinematic narrative that bridges past and present.
A Tale of Now and Then.

Contemporary heritage storytelling

An award-winning film celebrating the evolution of the Porsche 911. The story connects generations, memories and innovation through a cinematic narrative that bridges past and present.
A Tale of Now and Then.

Contemporary heritage storytelling

Person with pineapple-inspired hairstyle and fashion styling photographed against a blue studio background for ALDI Nord’s nutrition campaign.
Conscious nutrition. Just without the hype.

Everyday relevance in digital culture

Person with pineapple-inspired hairstyle and fashion styling photographed against a blue studio background for ALDI Nord’s nutrition campaign.
Conscious nutrition. Just without the hype.

Everyday relevance in digital culture

Close-up of a bee collecting pollen in a wildflower meadow, highlighting biodiversity and sustainable agriculture.
Only nature. Organic that goes further.

Reduced Storytelling in organic retail

Close-up of a bee collecting pollen in a wildflower meadow, highlighting biodiversity and sustainable agriculture.
Only nature. Organic that goes further.

Reduced Storytelling in organic retail

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Lou Perez

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